On Hilton Head's main commercial corridor — William Hilton Parkway. Free parking on-site, less than ten minutes from any point on the island.
The Fresh Market Shoppes sits on William Hilton Parkway just inside the south end of the island. It anchors a small shopping center built around the Fresh Market grocery, with parking out front and easy access from US-278 in both directions.
If you're coming from off-island via the Cross Island Parkway, head south on US-278 and look for the Fresh Market sign on your right. From inside the island the shop is fifteen minutes from Sea Pines, ten from Palmetto Dunes, twelve from Shelter Cove.
Visiting for vacation and broke your glasses? Walk in. Billy has rescued more than one ruined-glasses-on-day-one trip. Saturday-morning emergencies are a specialty.
Full ocular-health workup with retinal imaging, no-puff pressure, and time to actually talk.
Learn more → EyewearLindberg, Chopard, Porsche Design, Oliver Peoples, Lunor — the island's independent-eyewear destination.
Browse brands → By AppointmentA private styling session with an optician who knows every frame in the cases. Complimentary.
How it works → SpecialtyStandard fittings plus scleral, hybrid, and custom multifocal specialty work with Dr. Carrie.
Learn more → TreatmentA real treatment plan for the Lowcountry's most common eye complaint — not a sample bottle.
Learn more → Always freeLoose screws, nose pads, alignment — free, on-site, whether you bought your frames here or not.
Learn more →One-time exchange on any eyewear purchase within 60 days. Minimum one-year manufacturer-defect warranty on every frame. Free adjustments, always. Free on-site minor repairs — even on frames you bought somewhere else.
Out of network with your insurance? We'll prepare your receipt and claim form so reimbursement is easy. We accept VSP, EyeMed, Aetna, BCBS, Humana, Cigna, MetLife, and Medicare.
Billy Simmons runs the floor — a third-generation optician with two decades of high-end optical experience, opinionated in the best way. Dr. Rick Spolzino and Dr. Carrie Roitstein handle the clinical side, from routine exams to scleral-lens and dry-eye specialty work. Jeanine and Diane keep the whole shop running.
Walk in during open hours, or book ahead and we'll have the coffee on.
