Lahaina, Hawaii · Since 1980

Maui Jim

PolarizedPlus2 color enhancement. The sunglass for the boater, the golfer, the day on the dock.

The House

Maui Jim — the story.

Maui Jim was founded in 1980 by a small group of beachfront vendors in Lahaina, Hawaii. The original product was 24 frames sold off a rack on the beach — designed to handle the kind of brutal, reflective Pacific light no mainland sunglass company had ever been forced to solve.

Their PolarizedPlus2 lens technology blocks 99.9% of glare, removes haze on the water, and actively boosts color saturation by amplifying the visible light spectrum. The technology has been independently tested by the Skin Cancer Foundation and the Council for Quality Sun Protection.

On Hilton Head Island, this is the sunglass you wear on the boat, on the dock, on the third hole at Harbour Town. We carry the full prescription line in addition to the off-the-shelf collection.

Signature Piece

What we'd put on your face first.

The Peahi or the Cliff House in Neutral Grey — the most-recommended frame for boaters in our store.

Why we carry it

The shop's take.

Because if you live on an island, you need a serious polarized sunglass. Maui Jim is what every fisherman, golfer, and dock-walker we know wears.

Try them in person

Come walk the floor.

Every Maui Jim frame in our collection is here to be tried on. Walk in during open hours, or book a personal-shopping appointment for the full experience.

Other Houses

More from the collection.

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