About

Why clients ask for Billy.

Billy is a third-generation optician — his father ran the family practice in Macon, Georgia, and Billy grew up around the bench. He took the long route in (Carnegie Mellon, then Pittsburgh, then Chicago) before landing in opticianry full-time, drawn to the way the category was beginning to shift away from one-size-fits-all eyewear toward something more like the rest of fashion: independent designers, real materials, frames you'd actually want to wear.

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In their own words

A few minutes with Billy.

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At a glance

The fast version.

Specialties

Independent designer frames · 20+ years opticianry · Personal-shopping appointments

Best for

Clients ready to try a frame outside their normal parameters

Style

Direct, opinionated, brand expertise from the bench up

More about Billy

The full story.

He spent nine years at Spex Chicago before joining the team at Eyeland Optique, and brings two decades of dispensing experience to the floor. Licensed Dispensing Optician, ABO-certified since 2009. The eye behind the shop's curation.

Billy's pitch to clients: eyewear deserves the same intentional treatment as a good handbag, a good watch, or a good pair of shoes. Try the shape you'd never normally consider — that's usually where the right frame lives.

A few questions

In their own words.

How many frames in your personal rotation?

Nine. Plus a separate sunglasses collection that doesn't count.

Lens of choice?

Varilux Physio X with Crizal Advance anti-reflective. It's the lens I reach for first for patients who've had trouble adapting to progressives in the past.

Brand you'd grab off the wall today?

Lindberg, probably. Lightweight, long-lived, beautifully engineered. Hard to beat.

Sunglass pick for the island?

Maui Jim. The PolarizedPlus2 color enhancement, the patented polarization, the back-surface AR coating — it's the brand I recommend to every boater, golfer, and tennis player who walks in.

Selection tip for first-timers?

Step outside your normal parameters. Try the shape you'd never normally consider. That's where the right frame usually shows up.

The team

Meet the rest.

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Book with Billy.

Schedule an appointment online, or call the shop and ask for Billy by name.