Geneva watchmaker turned eyewear maison.
Chopard was founded in 1860 by Louis-Ulysse Chopard as a fine-watchmaking atelier in the Swiss Jura. The Scheufele family acquired the house in 1963 and built it into one of the most decorated names in haute joaillerie and complicated watchmaking — the Mille Miglia, the L.U.C, the Happy Diamonds.
Chopard Eyewear translates that same vocabulary — floating diamonds, jewel-stone accents, signature watch detailing — into frames. Every collection draws from a specific watch or jewelry line in the maison's archive.
These are statement frames. Hand-set stones, cellulose acetate from Mazzucchelli, titanium temples with the Mille Miglia tire-tread engraving. You don't wear a Chopard frame to disappear.
The Happy Diamonds optical line — clean acetate fronts with the signature floating-diamond detail at the temple.
Because there's a market on this island for eyewear that whispers fine jewelry, and Chopard does that better than any other maison.
Every Chopard frame in our collection is here to be tried on. Walk in during open hours, or book a personal-shopping appointment for the full experience.
Discreet Danish engineering. No screws, no welds, no nonsense.
View Lindberg → Stuttgart, GermanyForm and function from the people who designed the 911.
View Porsche Design → Los Angeles, CaliforniaOriginal LA expression. Hand-drawn, limited-edition, completely independent.
View l.a. Eyeworks →